Following Jarrod’s death in August 2018, Challenge created the #DoingItForJarrod campaign to honour Jarrod and continue his tireless work and legacy. This campaign is a major fundraiser within the golfing community and all monies raised go towards Jarrod’s Gift to continue his work of advocating, understanding and raising awareness to support kids travelling a similar journey to his own.
In 2019, the inaugural #DoingItForJarrod campaign was launched by Challenge, in conjunction with the PGA of Australia and Golf Australia. It is an annual campaign, which invites golf clubs throughout Australia to:
- CHOOSE an existing members day to become the club’s #DoingItForJarrod day,
- COMPLETE an online registration form,
- COLLECT a gold coin from every player who participates.
The campaign has partnered with Titleist – Jarrod’s life-long golf sponsor – allowing every participating golf club to receive a #DoingItForJarrod Prize Pack which includes products that are unique to this campaign. Many golf clubs have become creative with their individual #DoingItForJarrod days, organising raffles and other activities to maximise their fundraising efforts.
Each year, #DoingItForJarrod culminates in Yellow Day at the Australian PGA Championship where a special Honour Board is revealed with the names of every participating golf club. In addition, every golf club that takes part is entered into the annual Major Prize Draw which gives three individuals a money-can’t-buy experience at the Australian PGA Championship.